The busy work is where the hours go. We put AI on the draining, repeatable parts, so you get back to the work that actually needs you.





Most strategy decks are correct. Until they’re not. The gap is rarely ambition or insight, it’s the messy middle where a plan meets a calendar, a team, and a Tuesday.
I don’t sell forecasts about where AI is heading. I work inside the way your team already operates, the inboxes, the handoffs, the standing meetings, and put practical intelligence to work on the parts that actually slow you down.
The job isn’t to predict the future. It’s to read how your team already works, and make next week lighter.
Do-it-yourself, done-with-you, done-for-you, and a community to keep it sharp. Start where you are, and step up when you’re ready.
A short, time-boxed piece of work used to investigate a problem and remove the unknowns, before committing to the full build.
It’s in the name. Every SPYKE journey starts with a spike: the free, 10-minute Awareness Check.
A free, five-minute self-check. Honest questions, a directional score, and the two or three moves that would change your week the most.
Two weeks, with you. I map where the real time goes, find the highest-leverage automations, and hand you a prioritised plan you can run, whether we keep working together or not.
A recurring engagement. I embed alongside your team to operationalise the plan, building the systems, habits, and capability so the change actually sticks after I step back.
The way of working, kept sharp. A membership for teams already running Amplify: monthly group sessions, a growing library of skills, and a direct line to SPYKE as the tools keep moving.
A CTO, a dev lead, and a solo operator lose their week in different places. The way across is the same.
Your best people are buried in busywork.
Delivery drags in review, rework, and context-switching.
You are strategy, delivery, and admin, and the week vanishes.
Name the gap, and what winning looks like.
Choose the tools and the workflow.
Install it into real work, not a sandbox.
Build the habit that makes it stick.

I’ve spent 30+ years moving from writing code to running companies, as CTO, COO, CEO, and Fractional Executive. Across transport, legal, finance, Pro AV, and payroll, I’ve led the kind of change that looks clean on a slide and gets messy in the building. I built Amplify to do that work properly: embedded, practical, and human.
Most strategies fail in the execution gap, practical intelligence, leadership and Amplify can bridge that gap.
Skip the theory. Book a straight, no-pitch call with Scott and find the first hours worth winning back.